![]() ![]() Mudita Pure is a Polish company and committed to having the entire product made in Poland. And the sooner they could get the word out about the movement, the better.īut the team was struggling to find all the parts they needed to put their product into production. Mudita Pure is about more than a phone, after all – it’s about a movement around mindfulness. They decided to use crowdfunding to gauge interest and get market validation – and interest they got! They raised over a quarter of a million dollars through crowdfunding, validating their idea and giving them enough cash to put the phone into production and begin filling orders.Ĭrowdfunding also helped them build buzz and put their prototype into the hands of journalists. The Mudita Pure team had developed a series of prototypes, but they wanted to test the market before opening their eCommerce shop. It also boasts a low Specific Absorption Rate (SAR), which means that the phone emits very little radio-frequency energy that can be absorbed by the human body. So, he created the Mudita Pure, a beautiful, minimalist phone with an e-ink display. He realized he wasn’t alone in his desire for a more disconnected lifestyle and decided to create a phone that would help users be more present and mindful in their daily lives. The founder, Michal Kiciński, is a bit of an entrepreneurial wunderkind: he was the co-founder of the award-winning Polish game studio CD Projekt Red, one of the biggest companies in Poland and the developer of the popular Witcher game series.Īfter many years in the gaming industry, Kiciński had become well acquainted with the perils of the always-on lifestyle, and he sought more balance in his physical and mental health. The team originally had the idea for Mudita Pure in 2013, just as the digital minimalism movement was taking off. Like many others who make similar efforts to take back control of their life from technology, Robert found the experience somewhat disorienting: “I feel like an alien at times since the pace and nature of my day-to-day affairs is quite different from those that are not digitally minimalistic.”īut as Robert learned, the real alien behavior is arguably what everyone else is doing, with their heads buried in their phones, frantically tapping and swiping, saturated with anxiety and wondering why even after all this “busyness” they still feel like something is missing.As the world becomes increasingly connected, more and more people are looking for ways to disconnect from technology while still being able to contact loved ones as needed. I think I’m more present and in-tune with anyone that I’m interacting with, especially my kids.” ![]() I think I’m more productive, deliberate, calm, and mindful better at professional work, and more consistent with exercise. ![]() He also moved his GTD productivity practice and workout logs to paper-based notebooks, and ditched his kindle for old-fashioned “physical” books.Īs Robert explained, this extreme shift toward digital minimalism transformed his life: On most days, these controls are configured to provide him only 30 minutes to browse personal email and distracting web sites. He also setup parental controls on his main computer and gave the passwords to his wife. Perhaps most notable among the many changes he executed, Robert replaced his smartphone with a Nokia 3310 (see the above image) - a popular alternative among the digital minimalists, as it boasts clean interfaces and its battery lasts forever. “I was lacking in enough time, energy, and attention to get the things done that I wanted or needed to do…I didn’t like getting insufficient sleep because I was browsing nonsense on my phone until the wee hours, or that I was stressed out with my professional work due to constant procrastination/distraction…or that I wasn’t exercising consistently because I’d happen to browse the same nonsense right when I was about to start.”ĭriven by these somber realities, he came to a simple revelation: “life would be better if I cut back.” A decision, as it turns out, he took seriously. He summarized his reasons for this transformation as follows: Robert (as I’ll call him) recently walked me through some of the major changes he instigated to reclaim his life from his devices. As part of my effort to share more case studies about this philosophy, I thought it might be fun to visit someone who falls on the extreme end of this spectrum. Something I’ve learned reporting on digital minimalists is that the definition of “minimal” differs greatly from person to person. ![]()
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