![]() The program drove +3.3% incremental sales lift and +2.3% sales comp lift in the coffee category. Dunkin’ hosted over 4,000 cookie booths over four weekends in February. ![]() Sharing the entrepreneurial spirit, franchisees welcome local Girl Scouts troops to sell cookies at Dunkin’ Donuts restaurants across the country. Get one box of each - two of the most popular Girl Scout. The Girl Scout Cookie Program is more than the cookies-it is an experience for girls to learn essential life skills like goal setting, money management and people skills. Iconic shortbread cookies inspired by the original Girl Scout recipe Caramel Chocolate Chip. Samoas/Caramel De-Lites: Crispy cookies topped with caramel, toasted coconut and stripes of chocolate. Tactics included in-store POP takeover Dunkin’s first-ever product reveal on Facebook Live broad-reach video on television and Google Preferred organic and paid social media content sponsored partnerships with theSkimm, Brit + Co, Cheddar, Waze, Fohr influencers digital banners radio and out-of-home including the screen on One Times Square (yes, the building that’s focal to the beloved New Year’s Eve ball drop festivities). ![]() Just in time for cookie selling season, Dunkin’ Donuts delivers coffee flavors inspired by Girl Scout Cookies®: Thin Mints®, Coconut Caramel, and Peanut Butter Cookie! What is more iconic than the combination of America’s favorite coffees and America’s nostalgic cookies? For a limited time customers can enjoy both together to fuel the go-getter in them.Įxecuted an integrated 360-degree campaign that garnered over 1.9 billion national media impressions across over 212 media pick-ups and over 270 million social impressions. ![]()
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